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вторник, 11 октября 2016 г.

Guidelines On Selecting Clothing Labels

By Stephanie Fisher


Many people are unaware of the producer of most of their garments. This may make it easier for people who like your garment to get the same item. Due to this reason, companies specialized in producing clothes have decided to add Clothing Labels to their products to make it easier for potential clients to trace back the source of the products. The method is thus considered a marketing strategy.

A common type of label used are woven ones. They tend to last as long as the garment. This will allow marketing of the company as the new customers wear clothes with the labels thus attracting other people into purchasing clothes from the company. Using an effective label that lasts longer is thus an innovative way of promoting clothes made by a company.

The quality of a label is important as it determines how long the tag lasts before the content in it fades or wears out. Choosing a low quality label will result in easy damage of the tag during washing or erasing of the ink. Furthermore, a low quality tag is also more likely to have the front material peeling off thus making it unsuitable for fulfilling the marketing function.

You need to ensure that when choosing a tag, it is in line with the characteristics of a garment. Some common traits considered include the color and material of the garment. To create a uniform look, you need to ensure that the color of the label and the material used in making the label is similar to that of the garment. This will make the product appear more unique.

The tags are in two main types, the woven ones, and the printed ones. In the case of printed tags, the font is printed onto the material using an ink intended to last longer. The ink used is thus permanent. However, it can still be washed out. Common materials used in making this type of tags include acetate, satin, polyester and cotton twill.

The printed labeling method is however not as withstanding as the woven ones as the font is likely to be washed out with frequent washing. Although they do not last as long as the woven ones, they are cheaper as they are easily manufactured and are of high quality. This may be the reason as to why many companies are preferring this type of labeling for their garments.

The woven type of tags is the other option for those who do not prefer the printed type. They are commonly preferred in instances when they are required to last over a long period as they are more durable than the printed types. The main disadvantage of the material is the itchy and scratchy feeling experienced by clients who wear garments with the woven tags.

For a company which wants to add tags to their garments, they can easily purchase them from online stores specialized in providing the product. To acquire the products in bulk, the company should consider having them produces in bulk. This will also allow the company to customize the appearance of the tags they attach to their garments thus making them more unique.




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